Amarcord opened its doors at the end of 2017, presenting a new space where the public can find select stationery and writing items, fashion accessories, exclusive gifts, travel items, jewelry and watches, board games, etc. creating a relaxing and curious atmosphere and betting on products of new designs and trends, original and different brought from all over the world.

The decoration and retro atmosphere of the Amarcord store are vintage in style. The store is full of vintage pieces that, while representing the essence of Amarcord, are available for sale to the public.

Amarcord is a journey through time that stimulates memories of past times. Furniture, curiosities, old siphons, decorative objects and industrial lamps, all of them are recovered and restored original pieces, mainly from the first half of the 1900s.

The very name of the store means “I remember” in the Bolognese dialect. The phrase "A m'arcord", unified in the word Amarcord by the great Federico Fellini, gave the title to his well-known Oscar-winning film in 1974.